In 2010, AT&T launched the "It Can Wait" campaign to educate consumers on the dangers of texting and driving - with specific focus on teens, who text five times more than adults on average. AT&T also created the AT&T DriveMode app, which sends an automatic message letting people know that the user is driving and will reply to texts and emails when it's safe.
Now, NextGen and other organizations are joining with AT&T to permanently change behavior, urging everyone to pledge not to text and drive. September 19th is "No Text on Board - Pledge Day." For more information, see the It Can Wait campaign site, and to be even more active in the campaign, visit the "Get Involved" section of the site.
Do you have ideas about texting while driving? What do you think we should do to encourage drivers to put down their phones and focus on the road?